Serco Inc.

Data Scientist (Marketing) Mid

Recruiting Location
RL_IL42 - John C. Klucyznski Fed Bldg
Work Location
Information Technology
Position Type
Security Clearance

Position Description


Leverage your “science first” mentality, curiosity, deep technical expertise, and problem-solving skills to explore, discover, and predict patterns and insights within complex data sets. This includes enabling government to capitalize on the value proposition of advanced analytics, and the derivation of clear narratives that help our clients understand their data and how those insights address their research questions.


This position is located in Chicago, IL.

Onsite at the John C. Klucyznski Federal Building, 230 S. Dearborn St. Suite 3098, Chicago, IL 60604. (Telework is in progress at this time due to COVID.)


An active DoD Secret clearance is required upon start date



  • Provide analytical support to the Army Recruiting Command in collaboration with the Army Enterprise Marketing Office.
  • Facilitate access to all-inclusive marketing event and response details that encompass both national, local, and virtual marketing platforms.
  • Assess marketing effectiveness at all levels
  • Use analytical and statistical tools to evaluate data and aid in decision making.
  • Manipulate / create social media analytics and data to strengthen marketing campaign effectiveness
  • Manipulate common data formats, including comma-delimited, text files, and JSON.
  • Transform data and analysis into informative visualizations and interactive dashboards using open-source and commercially available tools.
  • Work with clients to prioritize research and modeling initiatives
  • Derive insights and analytic narratives from data and visualizations for effective storytelling and clear communication in response to client research questions.
  • Support the development of a mature analytics function informed by industry best practices
  • Work in a fast-paced, solutions-oriented, and collaborative environment focused on client deliverables, analysis, and reporting.


Facilitate access to all-inclusive marketing event and response details that encompass both national, local, and virtual marketing platforms. This information will create a common operating picture to provide immediate input on marketing effectiveness of events planned and executed at all levels of the command. This is particularly important to demonstrate the linkage between local marketing campaigns and all the responses that they may generate, even to the national platforms, in order to justify the resourcing.


Facilitate analytics from, Adobe Analytics, and Google Analytics by:

  • Developing and maintaining reporting metrics, providing data extracts, and conducting analysis on website-wide metrics for general situational awareness for Army Recruiting Command leadership and staff.
  • Conducting regional/local website analysis over specific timeframes to aid in the assessment of Training and Doctrine Fusion Board events.
  • Developing and maintaining reporting metrics, and conducting analysis on local ad placements linked to website calls to action as part of Army Recruiting Command marketing campaigns.
  • Conducting analysis on unit-level websites; comparing and contrasting effectiveness among the commands and teasing out best practices.


Facilitate social media analytics with tools such as Digimine by:

  • Developing and maintaining reporting metrics, providing data extracts, and conducting analysis on the collective social media marketing effort across all platforms used in Army Recruiting Command
  • Conducting regional/local and platform-specific analysis of Army Recruiting Command Social Media campaigns.
  • Developing reporting techniques and formats for easy consumption by Army Recruiting Command leadership and staff
  • Tracking all common metrics (e.g. Likes, Shares, Comments, Retweets, Reach, Engagement Rate, Followers, Response Times, etc.) to determine the most effective ways to measure team performance
  • Highlight best practices for optimal engagement of the target audience; and associate responses to particular campaigns.




  • Degree (Master’s required) in science, technology, engineering, mathematics, computer science, economics, or other related business or technical discipline is required
  • Extensive experience in social media analytics and marketing campaign effectiveness. 
  • Experience in Salesforce, Sprinklr, and Adobe Analytics - marketing analytics background
  • At least 5+ years of experience in the field
  • DoD Secret clearance required
  • Experience working with tools, including object-oriented programming (Python, Java), computational analysis tools (R, MATLAB), and associated data science libraries (scikit-learn)
  • Significant experience in the AI/ML lifecycle, from ideation and solution concept development, to rapid prototyping and validation in operational environments, and importantly, in the sustainment of AI/ML solutions for CI/CD.
  • Significant experience and knowledge of best practices in the practical application and execution of AI/ML in operational environments.
  • Ability to frame and scale data problems to analyze, visualize, and find data solutions, and translate customer qualitative requirements into quantitative and technical approaches
  • Experience creating meaningful data visualizations and interactive dashboards using platforms such as Tableau, Qlik, Power BI, RShiny, plotly, and d3.js to communicate findings and relate them back to how your insights create business impact
  • Working knowledge of databases and SQL; preferred qualifications include linking analytic and data visualization products to database connections
  • Superior communication skills, both oral and written

Company Overview

Serco Inc. (Serco) is the Americas division of Serco Group, plc. Serco serves every branch of the U.S. military, numerous U.S. Federal civilian agencies, the Intelligence Community, the Canadian government, state and local governments, and commercial clients. We help our clients deliver vital services more efficiently while increasing the satisfaction of their end customers. Headquartered in Herndon, Virginia, Serco Americas has approximately 8,000 employees and is part of a $4 billion global business that helps transform government and public services around the world. At Serco, our employees are our most valuable asset - we listen, respect and support them throughout their career at Serco. We invite you to become part of our dynamic team. Serco is an equal opportunity employer committed to diversifying our workforce (Race/ Color/ Sex/ Sexual Orientation/ Gender Identity/ Religion/ National Origin/ Disability/ Vets).


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